Lose Your But

Planet Fitness | OOH + Social

So often, the excuses we make for skipping the gym can very well be the motivation to go, if you just lose your but.

This spec work is getting a lot of buzz on Linkedin and is currently for sale, but with the hire of a copywriter, of course.

Large, purple Planet Fitness Outdoor Billboard on building in the city.
Large, purple outdoor billboard in New York City featuring Planet Fitness
Billboard with purple background displaying text "I want to go to the gym" and "I had a long day" in yellow, "Lose your but" in white, and the Planet Fitness logo.
Purple subway billboard featuring Planet Fitness Lose Your But Ad
Purple bus billboard featuring a Planet Fitness Lose your But Ad

Social -Post Your But

We’ll get followers to join by encouraging them to post their but. You know those excuses we tell ourselves for why we can’t go to the gym.

Strong woman working out facing the camera with a point of view caption
Dad working out at the gym with a point of view caption.
Young woman after workout with a point of view caption.

*Spec Work