Permission Slips

Talkspace | Social + Earned Media


WithTalkspace, you can connect with a network of trained therapists anytime, helping you tackle not just the big things but the small things that disrupt your day.

For Mental Health Awareness Month, we focused on how useful the tools learned in therapy can be when you give yourself permission to ask for help.

Earned Media

Later, we added brand spokesperson and mental health advocate Michael Phelps to the campaign, which certainly added a splash.

Social Post Image featuring Michael Phelps holding a card that says Talkspace Permission Slip
Screenshot of a Men's Health article discussing Talkspace's 'Permission Slip' campaign for mental health.
A person with pink hair sips from a mug while using a laptop. The text reads: "I give myself permission to: ask for help."

Agency: Known