Data In The News
Premise | Newsletters + Customer Engagement
While working at Premise, I was in charge of creating a monthly newsletter aimed at reaching B2B decision-makers. The goal was to position the company as an industry expert in market research and to raise awareness about its proprietary AI technology capabilities.
One of my favorite contributions to the newsletter was a segment called "Data in the News," where I highlighted trending stories about data and its various applications.
June 2023
Open rate: 9.6%
CTR: 13.4%
July 2023
Open rate: 9.1%
CTR: 4.4%
August 2023
Open rate: 9.9%
CTR: 13.4%