Label Yourself a Kiehl’s Man

Kiehl’s | Social Experiment


Did you know that 40% of house guests admit to snooping inside medicine cabinets? That got us thinking…can what you find in the medicine cabinet make someone more attractive?

We did a social experiment on Tinder using Kiehl’s.

Kiehl's Panthenol Protein Moisturizing Face Cream in bathroom, text: 'Label yourself a Kiehl's man with peel-and-stick labels.'

*Spec work

Copywriters: Andrew Weissman, Nicolas Perez-Molina